--- title: Aimtec Success Story - From a passive service department to a record growth --- [Skip to content](https://danieldornak.com/aimtec-success-story-from-a-passive-service-department-to-a-record-growth#main-content) [![DD Logo-378x179-138w-1](https://danieldornak.com/hubfs/DD%20Logo-378x179-138w-1.png)](https://danieldornak.com?hsLang=en) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) - [MEET DANIEL](https://danieldornak.com/about-daniel) - SUCCESS STORIES Show submenu for SUCCESS STORIES - [Aimtec](https://danieldornak.com/aimtec-success-story-from-a-passive-service-department-to-a-record-growth) - [Flare](https://danieldornak.com/flare-success-story) - [GET IN TOUCH](https://danieldornak.com/get-in-touch) - [BLOG](https://danieldornak.com/blog) - [MEET DANIEL](https://danieldornak.com/about-daniel) - SUCCESS STORIES Show submenu for SUCCESS STORIES - [Aimtec](https://danieldornak.com/aimtec-success-story-from-a-passive-service-department-to-a-record-growth) - [Flare](https://danieldornak.com/flare-success-story) - [GET IN TOUCH](https://danieldornak.com/get-in-touch) - [BLOG](https://danieldornak.com/blog) ##### Aimtec Global # From a passive service department to a record growth [Schedule a meeting](https://danieldornak.com/get-in-touch?hsLang=en) ##### COMPANY OVERVIEW **What they do:** They help global manufacturing and logistics companies to digitise and automate their supply chain, internal logistics and manufacturing processes **Size:** 300+ employees ![aimtec logo](https://danieldornak.com/hubfs/aimtec%20logo.svg) ## Key objectives and KPIs ###### Build and reposition brand to attract global enterprise corporations ###### Turn passive service department into revenue generating team ###### Build, manage and motivate team to achieve the targets ## Key strategies and tactics ###### Market research, close cooperation with analytics and sales teams ###### Multichannel campaigns using both digital and offline channels (PR, LinkedIn, SEM, SEO, Content, Email marketing, events) ###### Account Based Marketing ( one to one, one to few) ###### Content marketing (videos, podcasts, articles, infographics) ###### Marketing automation (HubSpot integrated with Dynamics 365) ###### Remote team management ## Results ###### 25% Q2Q growth of MQLs (on average) in the last 2 years ###### 200% increase in the number of opportunities generated by marketing (Y2Y in 2021) ###### 203% increase in the value of opportunities (Y2Y in 2021) ###### 5 new opportunities (enterprise clients) within 6 months of launching Account Based Marketing ###### 3 new team members (in 1.5 years) [![Daniel Dornak Power of Marketing](https://danieldornak.com/hs-fs/hubfs/DD%20Logo-378x179-138w.png?width=130&height=62&name=DD%20Logo-378x179-138w.png)](https://danieldornak.com?hsLang=en) - - - daniel@powerofmkt.com Copyright © 2024 Daniel Dornak All Rights Reserved. |