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COMPANY OVERVIEW

What they do: They help global manufacturing and logistics companies to digitise and automate their supply chain, internal logistics and manufacturing processes

Size: 300+ employees

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Key objectives and KPIs

Build and reposition brand to attract global enterprise corporations
Turn passive service department into revenue generating team
Build, manage and motivate team to achieve the targets

Key strategies and tactics

Market research, close cooperation with analytics and sales teams
Multichannel campaigns using both digital and offline channels (PR, LinkedIn, SEM, SEO, Content, Email marketing, events)
Account Based Marketing ( one to one, one to few)
Content marketing (videos, podcasts, articles, infographics)
Marketing automation (HubSpot integrated with Dynamics 365)
Remote team management

Results

25% Q2Q growth of MQLs (on average) in the last 2 years
200% increase in the number of opportunities generated by marketing (Y2Y in 2021)
203% increase in the value of opportunities (Y2Y in 2021)
5 new opportunities (enterprise clients) within 6 months of launching Account Based Marketing
3 new team members (in 1.5 years)